Requirements
You are required to place your market analysis report, addressing the problem statement below, on your Internet www page. Other than the coordinates, your instructor will not provide guidance - so don't even ask.

You will be evaluated on the basis of:
(a) The quality of your analysis
(b) The quality of your presentation including report design
(c) Execution of your analysis. You may communicate with your colleagues; however, you must execute your own analysis.

Problem Statement.

A developer is considering the construction of a new 300-unit apartment facility at geographic coordinates ___x____, ___y_____ (coordinates to be provided by instructor).

You are employed as a consultant by both the developer and the financial institution that will be financing the proposed development. You are to produce for them a market analysis of the proposed project. You are to include anything in the market analysis you consider relevant to the final decision.

However, the market analysis report you produce must include each of the following:
(a) a demographic ring study including projected demographics
(b) presentation of the lifestyle segmentation profiles of other apartment units nearby
(c) supply of existing units by ring
(d) supply of units in the pipeline by ring
(e) profiles of existing units and units in the pipeline, including competitive development cost information
(f) a summary of important locations and their accessibility from the proposed development
(g) a recommendation based upon the above and any other information you consider relevant, on what LSP (lifestyle segmentation profile) or other measure of target demographics the project should cater to, and your recommendation, with support based upon the market analysis, if the project should proceed ahead.

Completion Date:
Your report (exam) must be completed and posted on the Internet on or before April 2, 2000.

(c) 20000, Grant Ian Thrall, Gainesville FL. All rights reserved.